How Phone Calls Earned One Publisher $500K in Commissions

                                          You’ve heard lots of stories like this:

Internet Marketer quits job and becomes overnight success making millions by putting in less than 1 hour per day.

Well this isn’t one of those tall tales. But it IS a true story about a savvy Internet marketer who found call performance marketing and through a bit of self-teaching, a few months of long hours and a whole lot of creativity, turned it into a very successful business earning upwards of $500K in less than a year.

In 2010 Justin Elenburg, owner of JBE Holdings, LLC turned driving phone leads into a steady income stream that has completely changed his lifestyle. I recently sat down with Justin who agreed to share his story with us, plus a few tips and tricks for publishers just getting started with call performance marketing. For the complete case study, click here

If you are pressed for time, here is the CliffsNotes version

Impressive Results

• Commissions earned over $500K in 2010
• Average conversion rates above 20% 
• Average payouts between $10 to $30

Core Strategy

• Leverage mobile search
• Focus on service-based offers
• Be a pro at Google Adwords
• Hit a target ROI of 50% on every dollar spent

Tips for Call Performance Marketing Newcomers

• Focus on campaigns that pay $10 or more per call or have a 2 minute or less minimum.
• Get to know Google Adwords
• Use key RingRevenue features such as “ROI by Keyword” and real-time reporting.
• Commit to sending high-quality traffic to advertisers.
• Establish a strong partnership with your advertisers

Justin also started a website to help other publishers get started with call performance marketing, which can be found here