"What the *bleep* is a QR code?"
If that is the first question that comes to mind, then here is a link to a great article on Social Media Examiner that talks about how companies can use QR Codes to help grow their busineses.
Right now, marketers are using them to drive consumers to specialty content, web sites, etc. This post on Flyteblog.com talks about 50 Creative uses of QR Codes. They can be used online and in offline channels like print, flyers, TV, t-shirts, you name it. The possibilities are endless.
If you didn't know what QR Codes were prior to reading this article, you are going to start seeing them everywhere now. And as a marketer, the wheels will start turning for how you can use them in your business to draw in and convert more customers.
At least they did for me, and as I was experimenting with them, I discovered a little-known use that I think marketers ought to know about.
My discovery?
You can embed phone numbers in them. Take a moment to let that sink in.
For advertisers who know their products convert well over the phone, this is a no-brainer. And it is one more way to engage directly with the mobile consumer.
Here's how it works:
- Consumers see your QR Code and points their shiny smart phone at it.
- QR Code is scanned and (bam!) phone number pops up on the screen and prompts the user to call.
- Caller is connected.