If you're a search marketer, you really should be sitting down for this.
Adding campaign-specific phone numbers to your mobile campaigns can improve click-through rates up to 250%.
Adding campaign-specific phone numbers to your mobile campaigns can improve click-through rates up to 250%.
You read that right. 250%.
I’ll give you a moment to catch your breath.
Better now?
Better now?We reveal how performance SEM agency, imwave, Inc. improved click-through rates by 250% and more results for search marketers in a new white paper and case study available for download.
Now that we got that out of the way... I have a little something else you might be interested in. As marketers, we know it isn’t all about the click-through. Clicks don’t matter if they don’t convert.
So what if I told you, that you had a way to increase the click-through rates on your mobile ads and see dramatically higher conversion rates?
The answer is stupid simple.
So what if I told you, that you had a way to increase the click-through rates on your mobile ads and see dramatically higher conversion rates?
The answer is stupid simple.
Drive inbound phone calls in addition to clicks.
Online click-based campaigns typically convert at between 1-3%. But phone calls convert between 30-50% of the time. If you are a publisher, this means you earn more commissions from driving phone calls. If you are an advertisers, this means more revenue from inbound calls.
We had a chance to sit down recently with Adam Viener Chairman and Founder of performance SEM agency, imwave, Inc. and talk about the results they are seeing driving calls with pay-per-call. Since the beginning of the year, imwave has generated more than $250,000 in commissions from pay-per-call campaigns alone and are currently driving 10,000 calls per month.
Online click-based campaigns typically convert at between 1-3%. But phone calls convert between 30-50% of the time. If you are a publisher, this means you earn more commissions from driving phone calls. If you are an advertisers, this means more revenue from inbound calls.
We had a chance to sit down recently with Adam Viener Chairman and Founder of performance SEM agency, imwave, Inc. and talk about the results they are seeing driving calls with pay-per-call. Since the beginning of the year, imwave has generated more than $250,000 in commissions from pay-per-call campaigns alone and are currently driving 10,000 calls per month.
Check out what Adam has to say in this short video:
The detailed results and imwave got there are covered in the newly released white paper Driving More Inbound Calls from Mobile Search, which can be downloaded here.
What are you doing to get more from your mobile initiatives? What’s working? What isn’t?